Tough Enough to Wear Pink?
October is Breast Cancer Awareness Month and pink ribbons are everywhere. Our favorite breast cancer charity, the Wrangler Tough Enough To Wear Pink campaign, has launched a new way to wear your pink ribbon of support–on your social media profile pic! It’s called a “twibbon”. Get yours here and share with your family and friends on FB and Twitter.
In 2004, Wrangler Western Wear helped launch the Tough Enough to Wear Pink campaign to raise awareness and funds for breast cancer research and to support western community families coping with the disease. Since its inception, TETWP has raised more than $9.75 million across the U.S. and Canada through rodeo fundraising events, proceeds from Wrangler TETWP merchandise and support from Purple Cowboy wines, the official wine sponsor of Tough Enough To Wear Pink and the Professional Rodeo Cowboys Association. Wrangler started the twibbon campaign to spread the word about TETWP in social media.
It’s easy and fun. Just click on the link which will take you to the twibbon page and follow the easy 
instructions for adding a pink ribbon to your profile page. And hey, pass it along!
As many of you know, the breast cancer cause is close to all of us at Purple Cowboy. Boss Lady Terry is a breast cancer survivor, as is her mother. Terry’s grandmother passed away from the disease. Terry’s daughter Katie, is closely monitored due to her family history and tells her personal story on the TETWP website (Katie is Executive Director of the organization).
Terry was co-founder with Wrangler of TETWP. She came up with the idea of having the cowboys and cowgirls (including son Wade Wheatley who was competing in Team Roping in 2004) wear p;ink one night to raise awareness about the disease in the western community. Today, you’ll see collegiate and professional sports teams, including the NFL, sporting pink in October in support of the cause.