fundraising – Purple Cowboy Wines: Tenacious Red, Trail Boss Cabernet

The Wrangler® Tough Enough to Wear Pink™ Western Campaign reaches $28 million raised

December 11, 2018December 11, 2018wsbrandsites

Grassroots campaign celebrates year’s top fundraisers to support families facing breast cancer in their communities

A milestone was reached Monday night at the 14^th Annual Wrangler® Tough Enough to Wear Pink^™(TETWP) Night at the Wrangler National Finals Rodeo. The grassroots cowboy campaign has exceeded the 28 million dollar fundraising mark!

The campaign was created in 2004 by Terry Wheatley, wine industry executive and matriarch of a professional rodeo cowboy family and Karl Stressman, former director of special events for Wrangler. The idea was to raise money and awareness for breast cancer by challenging rodeo competitors and fans alike to wear pink. Wrangler is the title sponsor of TETWP and a portion of proceeds from everything sold within the Wrangler Tough Enough to Wear Pink merchandise collection goes back to the campaign fund.

Along with the generous support of western businesses such as Wrangler, Montana Silversmiths, Las Vegas Events, Twisted X Boots and Purple Cowboy Wines, Wrangler TETWP relies on the hard work of regional rodeos and western events across the country. The strength of the TETWP campaign is that funds raised stay local to benefit the community breast cancer charities. It is the dedication of volunteers on the ground at local events that drives the campaign.

“When we started the Tough Enough To Wear Pink campaign in 2004, we were overwhelmed by the support from the Professional Rodeo Cowboys Association, businesses, rodeo athletes, rodeo committees and western communities across the country. What seemed like an impossible dream to raise $50 million by our 20^th Anniversary in 2024 is well on the way to becoming a reality,” commented Wheatley, herself a breast cancer survivor.

A notable example of the grassroots efforts is #1 PRCA rodeo fundraiser, Cattlemen’s Days Rodeo in Gunnison, Colo. A long-time Top Five Wrangler TETWP fundraiser, the Gunnison community has raised more than 2.7 million dollars through the TETWP campaign to support the fight against breast cancer in their hometown.

Founded 119 years ago in Gunnison Valley, Colo., Cattlemen’s Days Rodeo is considered the “Granddaddy of Colorado Rodeos.” Through the Cattlemen’s Days Rodeo, the community has shown its steadfast commitment to providing local funding for breast cancer awareness, prevention, education, support, breast screenings and equipment.

Lacey Wheatley, Terry Wheatley’s daughter-in-law, is the Director of Wrangler TETWP and coordinates with rodeos and other non-rodeo organizations to create the pink-themed fundraisers.

Hats Off to the Top Five Wrangler TETWP PRCA Rodeo Fundraisers 2018

Cattlemen’s Days Rodeo – Gunnison, Colorado
Crosby Fair & Rodeo – Crosby, Texas
Black Hills Stock Show & Rodeo-Rapid City, South Dakota
Magic Valley Stampede-Filer, Idaho
Lynden Rodeo-Lynden, Washington

And, the Top Five TETWP Special Events 2018

Cowboys for Cancer Research
Rancheros Visitadores TETWP
TETWP of Montana
TETWP Horse Show
TETWP of Northern Colorado

About Wrangler® Tough Enough To Wear Pink? ™

Wrangler® TETWP™ was created by entrepreneur and breast cancer survivor Terry Wheatley along with Karl Stressman to bring the sport of professional rodeo and the western community together to rally against breast cancer. Since its inception in 2004, Wrangler TETWP has empowered rodeos in the U.S. and Canada to focus attention on the need for a cure. To date, the campaign has raised $28 million for breast cancer charities, most of which stays right in the local communities. The grassroots movement has inspired other sports communities to mount their own Wrangler TETWP campaigns, spreading a message of hope and support that reaches beyond the rodeo arena to competitors, families and fans across America. For more information on how to help, visit www.toughenoughtowearpink.com.

About Wrangler^®

Wrangler^® has been an icon in authentic American style around the world for more than 70 years. With a rich legacy rooted in the American west, Wrangler commits to offering unmatched quality and timeless design. Its collections for men, women and children look and feel great, inspiring those who wear them to be strong and ready for life, every day.

Wrangler is available in retail stores worldwide, including brand flagship stores in Denver and Dallas, department stores, mass-market retailers, specialty shops, western outfitters, and online. A VF Corporation (NYSE: VFC) brand, Wrangler is backed by one of the world’s largest apparel, footwear and accessories companies with socially and environmentally responsible operations spanning numerous geographies. For more information, visit Wrangler.com.

Hat’s Off to the Wrangler National Finals Rodeo and Tough Enough To Wear Pink

December 5, 2017December 5, 2017wsbrandsites

Since Purple Cowboy wines were created back in 2008 December means Tough Enough To Wear Pink Night at the Wrangler National Finals Rodeo in Las Vegas. Not only is Purple Cowboy the Official Wine of the Professional Rodeo Cowboys Association but the wine has been a long-time supporter of Tough Enough To Wear Pink, the western community’s campaign to fight breast cancer.

The campaign was started by Terry Wheatley, creator of Purple Cowboy wines and Karl Stressman, formerly with Wrangler and now PRCA Rodeo Commissioner. They had an idea that the rodeo athletes should wear pink on one night during the Finals to raise awareness about breast cancer. The idea took off and today, Tough Enough To Wear Pink is supported by rodeos and western events across the country and dedicated corporate sponsors. Funds raised stay primarily in local communities to help families dealing with the disease. To date, $27 million has been raised.

If you’re not at the rodeo and would like to support the work of Tough Enough To Wear Pink, please www.toughenoughstore.com where you can find merchandise and wearables that give back to the cause and tune in CBS Sports Network or ProRodeoTV.com to follow the action.

If you’re coming to the rodeo, don’t forget the visit the Tough Enough To Wear Pink booth at the Thomas & Mack or check out Booth 671 at Stetson’s Country Christmas at the Sands Expo & Convention Center.

And be sure to sport your pink gear on Tough Enough To Wear Pink Night, Monday, December 11.

Join the Fight Against Breast Cancer!

October 2, 2017October 17, 2017wsbrandsites

October is Breast Cancer Awareness Month, a special time to commemorate those we’ve lost, celebrate survivors and renew our promise to support breast cancer awareness and research. It also serves as a reminder to ourselves and loved ones to schedule a breast health check-up or mammogram.

After you have that covered, join us in celebrating Tough Enough to Wear Pink Day on October 19. We’re asking our fans to show your support for breast cancer awareness by wearing pink and encouraging your household, coworkers and friends to do the same on October 18.

We’ve also saddled up with our friends at Clayhouse wines through Paso Pardners in Pink. Purple Cowboy Tenacious Red and Clayhouse Cabernet Sauvignon, two delicious wines from “Cowboy Wine Country” have teamed up to give back to Tough Enough To Wear Pink, the western community’s grassroots campaign to battle breast cancer. A portion of the sale of each bottle goes to Tough Enough To Wear Pink.

2017 marks the 13^th Anniversary of the founding of Wrangler Tough Enough to Wear Pink. To date, more than $25 million dollars have been raised through Tough Enough to Wear Pink, the campaign encourages competitors and fans at rodeos and western events around the country to wear pink to raise awareness and funds. It’s all made possible with the help of sponsors like Wrangler, Montana Silversmiths, Pro Rodeo Cowboys Association, Clayhouse and Purple Cowboy wines. Our goal is to raise $50 million dollars by the 20^th Anniversary of Tough Enough To Wear Pink in 2024.

Throughout October, Tough Enough to Wear Pink will be sharing breast cancer “Survivor Stories” collected over the past few months. We’ll announce the “Survivor Stories” grand prize winner of a trip to the Wrangler National Finals Rodeo and Gold Buckle seats at the end of October. Make sure you’re following the Tough Enough to Wear Pink Facebook Page so you don’t miss an update.

And don’t forget to wear your PINK on October 19!

George Strait TETWP Golf Tournament

December 10, 2014December 10, 2014wsbrandsites

The George Strait Tough Enough to Wear Pink Golf Tournament has become a Wrangler National Finals Rodeo tradition. This year the tournament raised a whopping $15,000 for the Susan G. Komen Foundation, dedicated to breast cancer awareness education and research about causes, treatment, and the search for a cure.

Watch the video above produced by Cowgirl Magazine, including interviews with Tough Enough co-founders Terry Wheatley and Karl Stressman, PRCA Commissioner, about how the organization began and where it’s headed.

Once again, big thanks to George Strait, Wrangler and PRCA for their support of Tough Enough to Wear Pink!

View more photos from the tournament on the Wrangler Facebook Page here.

Tough Enough 10th Anniversary Message

December 4, 2014December 4, 2014wsbrandsites

This year, Tough Enough to Wear Pink is proud to have raised more than $20 million since we began 10 years ago. We are proud of the more than 300 rodeos and events that participate each year. We are proud of Wrangler, the title sponsor of this campaign. And we are proud of the cowboys and cowgirls who have made this campaign their own.

Watch the video above to listen to a special message from Tough Enough to Wear Pink co-founder, Terry Wheatley. We’ll see you at Tough Enough to Wear Pink night at the Wrangler National Finals Rodeo on December 8!

Learn more about the story behind Tough Enough to Wear Pink here.

Tough Enough Breast Collar Fundraiser

December 3, 2014December 3, 2014wsbrandsites

You could be the lucky winner of a gorgeous new breast collar after this year’s Wrangler National Finals Rodeo and support Tough Enough to Wear Pink at the same time!

Tough Enough has teamed up with Western Dove, a family owned tack store featuring hand-made, one-of-a-kind tack sets and accessories, to raise money with their donation of a unique breast collar. This breast collar will be worn by barrel racing contestant Christine Laughlin during the Tough Enough round on December 8 at the 2014 NFR!

Purchase a raffle ticket, starting at $5, on the fundraising site here. The winning raffle ticket will be drawn after the Tough Enough round at the Wrangler NFR. 100% of the proceeds will go to support Tough Enough to Wear Pink and our mission to raise awareness about breast cancer and the need for a cure.

Enter the Raffle Here.

Good luck!