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April is Tough Enough to Wear Pink Month!

April 9, 2018April 9, 2018wsbrandsites

Each April, we’ve team up with our friends to turn the Western community PINK! Our goal is to spread the word about breast cancer awareness and research, designating April Tough Enough to Wear Pink month.

We’ll be supporting our friends and family who are “Western Tough” and work tirelessly to support the Tough Enough mission throughout the year. One of those great friends, Twisted X Boots, will be sharing breast cancer survivor stories on their Facebook Page every day during the month of April.

We’ll be reposting those stories to our Tough Enough to Wear Pink Facebook page. Please make sure you’re a fan, so you can follow along with us.

A portion of each sale of Twisted X shoes supports Tough Enough to Wear Pink. Check out the TETWP collection at your local Twisted X retailer. And if they don’t carry these shoes, ask them to order some!

We’ll also be sharing news about rodeos across the country and how they raise hundreds of thousands of dollars to support breast cancer awareness and research through special Tough Enough events.

Also, this year you can enter to win weekly prizes through our “2018 Tough Enough to Wear Pink Pledge” campaign. All who sign up are also entered into the grand prize drawing of two Gold Buckle seats at the 2018 Wrangler National Finals Rodeo.

Simply visit the “pledge” form. Fill out the required information and tell us how you pledge to support breast cancer awareness and research with at least one action this month.

Your pledge may also be featured across our social media channels in October in honor of Breast Cancer Awareness Month. (Don’t worry, we’ll contact you before anything is posted!)

Only open to US residents who are at least 18 years old. Void where prohibited. Read the full rules: http://www.toughenoughtowearpink.com/pledge-2018-rules/

Find Tough Enough to Wear Pink at the Wrangler National Finals Rodeo

November 22, 2016November 22, 2016wsbrandsites

The Wrangler National Finals Rodeo is just under two weeks away! Remember to stop by and say hello to the Tough Enough to Wear Pink team if you’re headed to Las Vegas for the big event.

Don’t forget to pack your pink! The Thomas Mack Arena will be awash in pink on Monday, December 5, for Tough Enough to Wear Pink Night.

Join Tough Enough to Wear Pink in Las Vegas during the WNFR at the following locations:

Visit the PRCA Committee Convention booth #SP 10 (November 29-December 1) at South Point
Shop the Tough Enough to Wear Pink booth #6167 at the Country Christmas downtown
Stop by the Tough Enough to Wear Pink trailer at the WNFR Fan Zone

Can’t make it to Las Vegas for the WNFR? Follow along online and watch daily at home! Visit the Pro Rodeo site for the official schedule and check your local listings.

Wrangler NFR 2015: Where to Watch and Tune In

October 2, 2015March 22, 2016wsbrandsites

Purple Cowboy is the official wine of the Pro Rodeo Cowboy’s Association and proud supporter of Tough Enough to Wear Pink, sponsored by Wrangler. We’re pleased to announce that the Wrangler National Finals Rodeo takes place December 3 – 12, 2015 in Las Vegas, Nevada!

Can’t make it to Vegas? Watch the action live each night on CBS Sports Network from 10 p.m. – 1 a.m. (ET) every night. Tune into Dish: Channel 158; Direct TV: Channel 221. Or check your local listings.

OR catch up on each day’s action online at 6 p.m. Pacific nightly on ProRodeoLive.com and Rural Radio Sirius XM 80, with Steve Kenyon and Wade Wheatley.

Tough Enough to Wear Pink at the Wrangler National Finals Rodeo

Join Tough Enough in Las Vegas at the Wrangler National Finals Rodeo, starting this Thursday, December 3 through December 12! And don’t forget to wear your pink for Tough Enough to Wear Pink Night on December 7 at the Thomas & Mack Arena.

While you’re at the Wrangler NFR, stop by and shop the Tough Enough Booth #770 at the Sands Expo Country Christmas and be sure to visit the Tough Enough trailer at the Thomas & Mack Arena.

Enter to Win Tickets to the Wrangler NFR!

February 17, 2015February 18, 2015chelsea

Boots, spurs, and horse trailers… cowboys are taking over Las Vegas again this December! Why? The Wrangler National Finals Rodeo is riding into town again, December 3-12, 2015.

As a fan of Purple Cowboy, you have a chance to enter to win tickets to the rodeo of the year. The Gold Buckle Challenge is back!

“How do I win?” you ask. Well, it’s easier than you think. Simply subscribe to the Purple Cowboy newsletter where we dole out the latest news, recipes, wine pairings and more about the Purple Cowboy wines, the official wine of the Professional Rodeo Cowboys Association (PRCA).

Ready to go? Those NFR tickets sell out quicker than you can say “Purple Cowboy,” but we can get you there in style. Our Gold Buckle Challenge winner will get some of the best seats at the NFR and your airfare and lodging are covered courtesy of Purple Cowboy Wines.

Already subscribed to the newsletter? Great! You will be automatically entered in the Challenge. We wish you the best of luck! The Challenge continues until October 1st, 2015 when we randomly draw a winner for the sweepstakes.

You can read the official contest rules here.

George Strait TETWP Golf Tournament

December 10, 2014December 10, 2014wsbrandsites

The George Strait Tough Enough to Wear Pink Golf Tournament has become a Wrangler National Finals Rodeo tradition. This year the tournament raised a whopping $15,000 for the Susan G. Komen Foundation, dedicated to breast cancer awareness education and research about causes, treatment, and the search for a cure.

Watch the video above produced by Cowgirl Magazine, including interviews with Tough Enough co-founders Terry Wheatley and Karl Stressman, PRCA Commissioner, about how the organization began and where it’s headed.

Once again, big thanks to George Strait, Wrangler and PRCA for their support of Tough Enough to Wear Pink!

View more photos from the tournament on the Wrangler Facebook Page here.

Wrangler NFR: Where to Watch and Tune In

December 4, 2014wsbrandsites

Can’t make it to Vegas? Watch the action live each night on CBS Sports Network from 10 p.m. – 1 a.m. (ET) every night. Tune into Dish: Channel 158; Direct TV: Channel 221. Or check your local listings.

OR catch up on each day’s action online at 6 p.m. Pacific nightly on ProRodeoLive.com and Rural Radio Sirius XM 80, with Steve Kenyon and Wade Wheatley.

Tough Enough to Wear Pink at the Wrangler National Finals Rodeo

Join Tough Enough in Las Vegas at the Wrangler National Finals Rodeo, starting this Thursday, December 4 through December 13! And don’t forget to wear your pink for Tough Enough to Wear Pink Night on December 8 at the Thomas & Mack Arena.

While you’re at the Wrangler NFR, stop by and shop the Tough Enough Booth #770 at the Sands Expo and be sure to visit the Tough Enough trailer at the Thomas & Mack Arena.

Say ‘Hi’ to Trevor Knowles

And, don’t forget that our Purple Cowboy endorsee, Trevor Knowles is headed to the Wrangler NFR in the lead in steer wrestling with $91,804 in total winnings. Get his autograph at the Steer Wrestlers WNFR Autograph Session from 12pm to 2pm on Friday, December 5. Keep an eye on the schedule of events and watch Trevor compete live!

And check out our recommendations of top things to do while in Vegas here.

Tough Enough 10th Anniversary Message

December 4, 2014December 4, 2014wsbrandsites

This year, Tough Enough to Wear Pink is proud to have raised more than $20 million since we began 10 years ago. We are proud of the more than 300 rodeos and events that participate each year. We are proud of Wrangler, the title sponsor of this campaign. And we are proud of the cowboys and cowgirls who have made this campaign their own.

Watch the video above to listen to a special message from Tough Enough to Wear Pink co-founder, Terry Wheatley. We’ll see you at Tough Enough to Wear Pink night at the Wrangler National Finals Rodeo on December 8!

Learn more about the story behind Tough Enough to Wear Pink here.

Tough Enough Gives Thanks!

December 2, 2014December 3, 2014wsbrandsites

On this Giving Tuesday, we want to thank everyone who has helped support the fight against breast cancer this year!

Including the top five rodeos that raised funds for Tough Enough to Wear Pink in 2014:

1. Cattlemen’s Days

2. Black Hills Stock Show & Rodeo

3. Minot Y’s Men’s Rodeo

4. Red Bluff Roundup

5. Lynden Rodeo

And send out a big ‘thank you’ to these special events:

1. Cowboys for Cancer Research, New Mexico State University TETWP

2. TETWP of Montana

3. Rancheros Visitadores TETWP

4. TETWP Horse Show

5. Run for the Cause – North Carolina

Tough Enough to Wear Pink at the Wrangler National Finals Rodeo

While you’re at the Wrangler NFR, stop by and shop the Tough Enough Booth #770 at the Sands Expo and be sure to visit the Tough Enough trailer at the Thomas & Mack Arena.

Can’t be there in person? Watch the action live each night on CBS Sports Network from 10 p.m. – 1 a.m. (ET) every night. Tune into Dish: Channel 158; Direct TV: Channel 221. Or check your local listings.

OR catch up on each day’s action online at 6 p.m. Pacific nightly on ProRodeoLive.com and Rural Radio Sirius XM 80, with Steve Kenyon and Wade Wheatley.

Check out our recommendations of top things to do while in Vegas here.