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The Wrangler® Tough Enough to Wear Pink™ Western Campaign reaches $28 million raised

December 11, 2018December 11, 2018wsbrandsites

Grassroots campaign celebrates year’s top fundraisers to support families facing breast cancer in their communities

A milestone was reached Monday night at the 14^th Annual Wrangler® Tough Enough to Wear Pink^™(TETWP) Night at the Wrangler National Finals Rodeo. The grassroots cowboy campaign has exceeded the 28 million dollar fundraising mark!

The campaign was created in 2004 by Terry Wheatley, wine industry executive and matriarch of a professional rodeo cowboy family and Karl Stressman, former director of special events for Wrangler. The idea was to raise money and awareness for breast cancer by challenging rodeo competitors and fans alike to wear pink. Wrangler is the title sponsor of TETWP and a portion of proceeds from everything sold within the Wrangler Tough Enough to Wear Pink merchandise collection goes back to the campaign fund.

Along with the generous support of western businesses such as Wrangler, Montana Silversmiths, Las Vegas Events, Twisted X Boots and Purple Cowboy Wines, Wrangler TETWP relies on the hard work of regional rodeos and western events across the country. The strength of the TETWP campaign is that funds raised stay local to benefit the community breast cancer charities. It is the dedication of volunteers on the ground at local events that drives the campaign.

“When we started the Tough Enough To Wear Pink campaign in 2004, we were overwhelmed by the support from the Professional Rodeo Cowboys Association, businesses, rodeo athletes, rodeo committees and western communities across the country. What seemed like an impossible dream to raise $50 million by our 20^th Anniversary in 2024 is well on the way to becoming a reality,” commented Wheatley, herself a breast cancer survivor.

A notable example of the grassroots efforts is #1 PRCA rodeo fundraiser, Cattlemen’s Days Rodeo in Gunnison, Colo. A long-time Top Five Wrangler TETWP fundraiser, the Gunnison community has raised more than 2.7 million dollars through the TETWP campaign to support the fight against breast cancer in their hometown.

Founded 119 years ago in Gunnison Valley, Colo., Cattlemen’s Days Rodeo is considered the “Granddaddy of Colorado Rodeos.” Through the Cattlemen’s Days Rodeo, the community has shown its steadfast commitment to providing local funding for breast cancer awareness, prevention, education, support, breast screenings and equipment.

Lacey Wheatley, Terry Wheatley’s daughter-in-law, is the Director of Wrangler TETWP and coordinates with rodeos and other non-rodeo organizations to create the pink-themed fundraisers.

Hats Off to the Top Five Wrangler TETWP PRCA Rodeo Fundraisers 2018

Cattlemen’s Days Rodeo – Gunnison, Colorado
Crosby Fair & Rodeo – Crosby, Texas
Black Hills Stock Show & Rodeo-Rapid City, South Dakota
Magic Valley Stampede-Filer, Idaho
Lynden Rodeo-Lynden, Washington

And, the Top Five TETWP Special Events 2018

Cowboys for Cancer Research
Rancheros Visitadores TETWP
TETWP of Montana
TETWP Horse Show
TETWP of Northern Colorado

About Wrangler® Tough Enough To Wear Pink? ™

Wrangler® TETWP™ was created by entrepreneur and breast cancer survivor Terry Wheatley along with Karl Stressman to bring the sport of professional rodeo and the western community together to rally against breast cancer. Since its inception in 2004, Wrangler TETWP has empowered rodeos in the U.S. and Canada to focus attention on the need for a cure. To date, the campaign has raised $28 million for breast cancer charities, most of which stays right in the local communities. The grassroots movement has inspired other sports communities to mount their own Wrangler TETWP campaigns, spreading a message of hope and support that reaches beyond the rodeo arena to competitors, families and fans across America. For more information on how to help, visit www.toughenoughtowearpink.com.

About Wrangler^®

Wrangler^® has been an icon in authentic American style around the world for more than 70 years. With a rich legacy rooted in the American west, Wrangler commits to offering unmatched quality and timeless design. Its collections for men, women and children look and feel great, inspiring those who wear them to be strong and ready for life, every day.

Wrangler is available in retail stores worldwide, including brand flagship stores in Denver and Dallas, department stores, mass-market retailers, specialty shops, western outfitters, and online. A VF Corporation (NYSE: VFC) brand, Wrangler is backed by one of the world’s largest apparel, footwear and accessories companies with socially and environmentally responsible operations spanning numerous geographies. For more information, visit Wrangler.com.

Hat’s Off to the Wrangler National Finals Rodeo and Tough Enough To Wear Pink

December 5, 2017December 5, 2017wsbrandsites

Since Purple Cowboy wines were created back in 2008 December means Tough Enough To Wear Pink Night at the Wrangler National Finals Rodeo in Las Vegas. Not only is Purple Cowboy the Official Wine of the Professional Rodeo Cowboys Association but the wine has been a long-time supporter of Tough Enough To Wear Pink, the western community’s campaign to fight breast cancer.

The campaign was started by Terry Wheatley, creator of Purple Cowboy wines and Karl Stressman, formerly with Wrangler and now PRCA Rodeo Commissioner. They had an idea that the rodeo athletes should wear pink on one night during the Finals to raise awareness about breast cancer. The idea took off and today, Tough Enough To Wear Pink is supported by rodeos and western events across the country and dedicated corporate sponsors. Funds raised stay primarily in local communities to help families dealing with the disease. To date, $27 million has been raised.

If you’re not at the rodeo and would like to support the work of Tough Enough To Wear Pink, please www.toughenoughstore.com where you can find merchandise and wearables that give back to the cause and tune in CBS Sports Network or ProRodeoTV.com to follow the action.

If you’re coming to the rodeo, don’t forget the visit the Tough Enough To Wear Pink booth at the Thomas & Mack or check out Booth 671 at Stetson’s Country Christmas at the Sands Expo & Convention Center.

And be sure to sport your pink gear on Tough Enough To Wear Pink Night, Monday, December 11.

Join the Fight Against Breast Cancer!

October 2, 2017October 17, 2017wsbrandsites

October is Breast Cancer Awareness Month, a special time to commemorate those we’ve lost, celebrate survivors and renew our promise to support breast cancer awareness and research. It also serves as a reminder to ourselves and loved ones to schedule a breast health check-up or mammogram.

After you have that covered, join us in celebrating Tough Enough to Wear Pink Day on October 19. We’re asking our fans to show your support for breast cancer awareness by wearing pink and encouraging your household, coworkers and friends to do the same on October 18.

We’ve also saddled up with our friends at Clayhouse wines through Paso Pardners in Pink. Purple Cowboy Tenacious Red and Clayhouse Cabernet Sauvignon, two delicious wines from “Cowboy Wine Country” have teamed up to give back to Tough Enough To Wear Pink, the western community’s grassroots campaign to battle breast cancer. A portion of the sale of each bottle goes to Tough Enough To Wear Pink.

2017 marks the 13^th Anniversary of the founding of Wrangler Tough Enough to Wear Pink. To date, more than $25 million dollars have been raised through Tough Enough to Wear Pink, the campaign encourages competitors and fans at rodeos and western events around the country to wear pink to raise awareness and funds. It’s all made possible with the help of sponsors like Wrangler, Montana Silversmiths, Pro Rodeo Cowboys Association, Clayhouse and Purple Cowboy wines. Our goal is to raise $50 million dollars by the 20^th Anniversary of Tough Enough To Wear Pink in 2024.

Throughout October, Tough Enough to Wear Pink will be sharing breast cancer “Survivor Stories” collected over the past few months. We’ll announce the “Survivor Stories” grand prize winner of a trip to the Wrangler National Finals Rodeo and Gold Buckle seats at the end of October. Make sure you’re following the Tough Enough to Wear Pink Facebook Page so you don’t miss an update.

And don’t forget to wear your PINK on October 19!

Trevor Knowles Hits the Hall of Fame!

May 21, 2015May 21, 2015wsbrandsites

Trevor Knowles, our Purple Cowboy endorsee on the PRCA circuit and 11-time Wrangler National Finals Rodeo steer wrestler, was named to the National Wrestling Hall of Fame in Stillwater, Okla., as part of its Class of 2015 Oregon chapter honorees.

The Hall of Fame is also giving him the Outstanding American award for his rodeo and wrestling accomplishments as well as his work with the nonprofit Operation Comfort Warriors – an American Legion program in which Knowles visits military veterans across the country.

“I think wrestling’s making a comeback,” he said.

He’s still involved in wrestling, supporting the USA Wrestling Building Blocks program and helping coach youth at the Grant County Freestyle Wrestling Club in John Day in the winter.

His brother Drew, who has two children in the local club, also helps with coaching.

Trevor said it helps when young athletes have good coaches who are able to communicate.

“(You get it) coached into you,” he said.

His advice to youth: “Athlete or not, don’t be afraid to work hard for whatever it is – it will all pay off.”

Trevor’s Update from the Rodeo Circuit

March 16, 2015March 16, 2015wsbrandsites

We’re proud to share that Trevor Knowles, our Purple Cowboy endorsee on the PRCA circuit, finished sixth in the world in steer wrestling in 2014. He averaged 10th place during the 2014 Wrangler National Finals Rodeo in December, placed in four rounds and won $42,602.

He’s had a busy start to 2015! In January, Trevor competed in the Denver Stock Show and Rodeo, tieing with Tyler Pearson, of Louisville, Miss., and brought home $1,177. Then it was on to the Fort Worth Stock Show in February where he took home another $2,362.

He’s working his way back up the standings, with his current winnings at $9,716. We’re looking forward to cheering him the whole way through – way to ride Trevor!

He’ll be sharing his experiences and stories from the 2015 rodeo trail with us. We’ll be posting his stories here on our blog and over on our Facebook Page. Make sure you’re signed up for our newsletter so you don’t miss a word!

And don’t forget – when you sign up for our Purple Cowboy newsletter, you’re entered into the Gold Buckle Challenge for a chance to win two tickets to watch Trevor compete in the 2015 Wrangler National Finals Rodeo in December.

It’s Tough Enough’s 10th Anniversary

October 2, 2014October 2, 2014wsbrandsites

Celebrate the 10th Anniversary of Tough Enough To Wear Pink: $17 million raised since 2004

The rodeo season is coming to a close as professional cowboys and cowgirls compete for this year’s top titles with high hopes to walk away with a title at this year’s Wrangler National Final’s Rodeo. All along the way, they’re sporting pink to help raise money for Tough Enough to Wear Pink.

Purple Cowboy Wines is a proud supporter of Tough Enough to Wear Pink, an organization dedicated to breast cancer awareness and research. This year, Tough Enough to Wear Pink is celebrating its 10^th anniversary!

How it all began…

Back in 2004, Wine Sisterhood founder and Purple Cowboy Boss Lady, Terry Wheatley, teamed up with Karl Stressman, former director of special events for Wrangler and now commissioner of the Professional Rodeo Cowboy Association (PCRA), and proposed a colorful dare to their toughest friends.

The dare: dress in pink and blaze across the Wrangler National Finals Rodeo arena in support of breast cancer awareness and research. That dare was met, and those cowboys and cowgirls tore up the arena dressed in pink!

Terry wanted to bring attention to the need for early detection and a cure for breast cancer, starting with that first Tough Enough to Wear Pink Day. She herself had breast cancer surgery; lost her grandmother to breast cancer, and both her mother and daughter have been affected by the disease.

Tough Enough today

This year, Tough Enough to Wear Pink is celebrating its 10^th anniversary and $17 million raised since 2004!

Now a full-fledged national campaign, with sponsors like Wrangler, Tough Enough to Wear Pink provides a campaign and framework for rodeos and western events to help them promote breast cancer awareness and fundraising to benefit their local communities. Purple Cowboy is also the official wine of the PRCA!

Rodeos around the country designate Tough Enough to Wear Pink Days, encouraging patrons and rodeo participants to dress in pink to show their support for the cause. These Tough Enough Days pull in some serious support! Last year, the top fundraiser was the “Cowboys For Cancer Research” in Las Cruces, NM at a whopping $906,424! (Check out all the top fundraisers here.)

How to get involved

Support Tough Enough to Wear Pink can come in many forms. Here are just a few ideas:
Browse the Tough Enough to Wear Pink Store and pick up some new Pink gear.
Like Tough Enough to Wear Pink on Facebook
Follow the Tough Enough to Wear Pink blog and rodeo calendar
Sip on Purple Cowboy wines.
Attend an upcoming Tough Enough to Wear Pink Day at a rodeo near you! (like one featured below)

Coming up soon on the rodeo circuit is the Minot Y’s Men’s Rodeo-Badlands Circuit Finals in Minot, North Dakota on October 10^th. It’s a rodeo you won’t want to miss, last year those cowboys made it into the top 10 fundraising events (raising a whopping $110,271.00!) and we’re excited to see how they do this year.

The Guadalupe County Fair and Rodeo will be making a donation to Relay For Life of Guadalupe County for each person wearing PINK on Saturday, October 11, 2014 at their Tough Enough to Wear Pink Day in Seguin Texas.

Later in October, get ready for Bareback Riding, Steer Wrestling, Team Roping, Saddle Bronco Riding, Tie-Down Roping, Barrel Racing, and Bull Riding at the 67th Annual Indiantown Rodeo in Indianatown, Florida on October 17^th and 18^th.

Also on Friday October 17^th is the Day of the Cowboy Western Heritage Day and Ranch Rodeo benefit for cancer awareness in Hartstelle, Alabama.

Stop by Moapa Valley Riders Jackpot in Logandale, Nevada for their Barrels and Poles Jackpot and pick up a raffle ticket while you watch the show.

November 22 wraps up the 2014 Tough Enough to Wear Pink rodeo circuit in Inverness, Florida with the Citrus Stampede Rodeo. Put on some Pink and head out with some of the toughest cowboys and cowgirls in the business as they compete for their chance at a spot at this year’s Wrangler National Finals Rodeo in Las Vegas, Nevada.

Check out the full TETWP rodeo calendar for more details.

Rock the pink! Are you Tough Enough?

(Looking for Purple Cowboy Wines in your area? Fill out this form and our team will be happy to help you track it down.)

Trevor’s Update from the Rodeo Circuit!

July 11, 2014July 11, 2014wsbrandsites

Trevor Knowles, our Purple Cowboy Endorsee on the PRCA rodeo circuit has hit the top of the steer wrestling standings!

His recent appearance at the 91st Molalla Buckeroo PRCA rodeo just landed him at the top of the current world standings in steer wrestling! He won Saturday’s final go-round with a time of 4.3 seconds, placed second in the average with a 9.5 on two head, and earned a check for $3,487.

The earnings helped propel him ahead of four-time world champion Luke Branquinho. Way to go Trevor!

Read more about his latest win in the Portland Tribune.

Next up: the Calgary Stampede! Wishing Trevor the best of luck up there!

Trevor Knowles – Our New Purple Cowboy!

March 26, 2014March 16, 2015chelsea

Real Cowboys Love Purple Cowboy… and Trevor Knowles is a Real Cowboy!

Read Trevor’s latest update from the Pro Rodeo Circuit here.

We’re proud to introduce a new addition to the Purple Cowboy family – Pro Rodeo Cowboy Trevor Knowles! He’s joining our team as a Purple Cowboy Endorsee on the Professional Rodeo Cowboy’s Association Circuit this year.

Trevor can celebrate his latest $25,000 win in steer wrestling with a glass of Purple Cowboy Tenacious Red or Trail Boss Cabernet Sauvignon.

All year long, he’ll be sharing his experiences and stories from the rodeo trail with us. We’ll be sharing his stories from the road here on our blog and over on our Facebook Page. Make sure you’re signed up for our newsletter so you don’t miss a word!

Originally from Baker City, Oregon, Trevor has been a PRCA competitor since 2001. His main events are steer wrestling and tie-down roping with his total PRCA career earnings topping more than $1.25 million! This cowboy has rodeo in his blood; his uncle is Butch Knowles, an NFR saddle bronc riding champion. His cousin, Blake Knowles is also a PRCA steer wrestler.

He’s qualified for the Wrangler National Finals Rodeo ten times since 2004 and currently holds a 6^th place world standing in his events. At the 2013 WNFR, he won Round 1 with a time of 3.1 seconds and placed in three other rounds.

He’s got a couple of superstitions when it comes to competing, including “don’t eat chicken” and “don’t shave on game day.”

When he’s not riding, this single cowboy is an avid hunter and fisherman and he’s got a knack for music. If you’re lucky, you may see him singing and playing his guitar – we have heard that he played at one of the WNFR Buckle Presentations and he is a regular singing cowboy at the Purple Cowboy Campfire during the California Rodeo in Salinas in July every year.

Join us in welcoming Trevor to our Purple Cowboy family and look out for his updates from the road all throughout the year!