rodeo – Purple Cowboy Wines: Tenacious Red, Trail Boss Cabernet

See you at the National Western Stock Show!

January 9, 2018wsbrandsites

We’re kicking off the New Year at the National Western Stock Show in Denver!

We’re so excited to join the fun that we’ve partnered with our friends at 92.5 The Wolf to offer complimentary photo booth prints. Stop by, take a photo and bring a memory home on us!

Then, pick up a bottle of Purple Cowboy Tenacious Red and Purple Cowboy Trail Boss Cabernet Sauvignon to enjoy at home.

Experience the Stock Show fun this January 6^th through the 21^st at the Denver Coliseum (4600 Humboldt St, Denver, CO 80216).

Purple Cowboy is the official sponsor of Tough Enough to Wear Pink, the Pro Rodeo Cowboys Association and National Western Stock Show wine partner.

Celebrate Breast Cancer Survivors!

May 10, 2017May 18, 2017wsbrandsites

The fight against breast cancer hits close to home here at Purple Cowboy. Our co-founder, Terry Wheatley, is a breast cancer survivor. She lost her grandmother to the disease, her mother had a double mastectomy before the age of 40 and her daughter Katie had undergone two surgical biopsies before the age of 20.

Terry created Tough Enough to Wear Pink, a nationally-recognized campaign and framework for rodeos and western events to help them promote breast cancer awareness and fundraising to benefit their local communities.

Once again, we’re asking you to share your personal breast cancer “Survivor Story” in the “Celebrate Survivors” campaign.

By submitting your story, you’ll be entered for a chance to win two tickets to the Wrangler National Finals Rodeo in Las Vegas this December!

Your story may also be featured across our social media channels in October in honor of Breast Cancer Awareness Month. (Don’t worry, we’ll contact you before anything is posted!)

Thank you in advance for helping in the fight against breast cancer and supporting Tough Enough to Wear Pink! Learn more about Tough Enough to Wear Pink at: http://www.toughenoughtowearpink.com/.

Don’t forget! Our Purple Cowboy Wines are proud to support Tough Enough to Wear Pink! Learn where to find them near you.

Cheers to Western Tough Month!

April 4, 2017April 4, 2017wsbrandsites

April is Tough Enough to Wear Pink month!

Each April, the Western community turns pink to support breast cancer awareness and research, designating it Tough Enough to Wear Pink month.

The cause hits close to home for our team at Purple Cowboy and many of you in our community. Terry Wheatley, Purple Cowboy creator and founder of Tough Enough to Wear Pink, is a survivor herself; lost her grandmother to breast cancer, and both her mother and daughter have been affected by the disease.

Throughout April, we’ll be sharing stories across our social channels to support our friends and family who are “Western Tough.” One of those “Western Tough” teams, Twisted X, will again be sharing breast cancer survivor stories on their Facebook page every day in April.

Follow Twisted X and Tough Enough to Wear Pink on Facebook so you don’t miss an update.

As a reminder, here are some other ways you can support breast cancer awareness and research through Tough Enough to Wear Pink:

Browse the Tough Enough to Wear Pink Store and pick up some new Pink gear.
Follow the Tough Enough to Wear Pink blog
Sip on Purple Cowboy Wines, a proud “Western Tough” supporter
Attend an upcoming Tough Enough to Wear Pink Day at a rodeo near you!
Wear pink gear regularly and proudly share the Tough Enough mission.

Cheers to a beautiful Tough Enough to Wear Pink Month!

Support “Tough Enough” at a Rodeo Near You

March 31, 2017wsbrandsites

Purple Cowboy is a proud supporter of Tough Enough to Wear Pink in the fight against breast cancer. Tough Enough to Wear Pink nights at rodeos and Western events raise funds for breast cancer research and awareness to benefit their local communities.

In honor of Tough Enough to Wear Pink Month this April, we encourage you to head out and attend a Tough Enough Night at a rodeo near you.

Here are a few across the U.S. to get you started:

RAM National Circuit Finals – Kissimmee, FL – Tough Enough to Wear Pink Night, April 8
Red Bluff Roundup – Red Bluff, CA – Tough Enough to Wear Pink Night, April 23
Clovis Rodeo – Clovis, CA – Tough Enough to Wear Pink Night, April 30

Visit the events section of the Tough Enough website and the Events section of the Tough Enough Facebook Page for a long list of events. We hope to see you at a show soon!

Survivor Stories – Winner Announcement!

October 25, 2016wsbrandsites

This year, we challenged you to share your breast cancer “Survivor Story” or the story of someone you love. To honor these survivors, we’re sharing their stories all month long on the Tough Enough To Wear Pink Facebook Page AND one story was chosen at random for the grand prize of two Gold Buckle seats at the Wrangler National Finals Rodeo coming up in December.

And the winner is… Karen from El Paso, Texas!

Here’s her story in her own words:

Thank you to everyone who submitted a story in our “Survivor Stories” campaign. Remember to watch the Tough Enough To Wear Pink Facebook Page to read many of the stories submitted.

And thank you for being Tough Enough To Wear Pink!

Ready for Fall Rodeos!

August 22, 2016September 26, 2016wsbrandsites

Summer may be winding down, but things are getting down right HOT on the rodeo scene. Below is a list of can’t-miss rodeos across the country from our friends at Tough Enough to Wear Pink. Don’t forget to don your pink at each of these events and, most importantly, on Tough Enough to Wear Pink Day, October 19!

See you at the rodeo!

September 2 – Walla Walla, WA – Walla Walla Fair and Frontier Days

September 4 – Ellensburg, WA – Ellensburg Rodeo

September 15 – Pendleton, OR – Pendelton Roundup

September 16-18 – Filer, ID – Magic Valley Stampede

September 16-18 – Wilmington, OH – TETWP Horse Show

October 7 – Minot, ND – Minot Y’s Men’s Rodeo/BLCF

October 19 – Nationwide – Tough Enough to Wear Pink Day

October 21 – Daly City, CA – Grand National Rodeo

October 22 – Logandale, NV – Moapa Valley Riders – TETWP

October is Breast Cancer Awareness Month and a Month to Remember

October 2, 2015October 2, 2015wsbrandsites

October is Breast Cancer Awareness Month. It is the month we all take time to remember those who have been lost to breast cancer and those who have struggled through treatment to beat the disease. A sea of pink on television, in magazines, in sporting events is a reminder to all of us to schedule our mammograms. Early detection saves lives. October is the month to salute the doctors and researchers who continue to diligently work to find a cure for breast cancer.

Tough Enough to Wear Pink launched in 2004 at the Wrangler National Finals Rodeo. Tough Enough to Wear Pink was co-founded by Terry Wheatley, the creator of Purple Cowboy Wines and the Wine Sisterhood. Tough Enough to Wear Pink struck a cord within the western community. Why? Because cowboys, cowgirls and rodeo fans all had a friend, neighbor or family member who had been affected by the disease. They wanted to show their support.

The sponsors of rodeo also wanted to show their support.

Wrangler was the first to answer the call. For the first “pink performance” at the 2004 WNFR, Wrangler had pink shirts air shipped to the rodeo just in time for the Tough Enough to Wear Pink night – pink was not a “standard” color in a cowboy’s closet at the time. Now it is because of Wrangler.

Wrangler has continued their support by becoming the Title Sponsor of Tough Enough to Wear Pink and has contributed hundreds of thousands of dollars through their sale of pink merchandise to multiple breast cancer charities.

Montana Silversmiths was also one of the original sponsors and they continue to support the campaign today. The artists of Montana Silversmiths created a line of Tough Enough to Wear Pink jewelry that is sold in western stores throughout the country. A percentage of the sale supports TETWP.

And now Twisted X has joined the sponsor family. Twisted X developed a licensed collection of TETWP boots and footware. Twisted X supports the campaign throughout the year by donating a portion of the sale of every pair sold in the TETWP Collection.

Everyone can show their support of Tough Enough to Wear Pink by purchasing the products from Wrangler, Montana Silversmiths and Twisted X.

October is the Breast Cancer AWARENESS month. Raising awareness reminds us to get a mammogram, it reminds us to be thankful to the doctors and researchers searching for a cure, it reminds us to thank everyone involved in supporting their communities through their Tough Enough to Wear Pink events and it reminds us to the many sponsors that support the campaign.

– Terry Wheatley, Tough Enough to Wear Pink Co-Founder and Purple Cowboy “Boss Lady”

Trevor Knowles Wins AGAIN in Calgary

July 15, 2015August 14, 2015wsbrandsites

Trevor Knowles win in Calgary. Photo: Aryn Toombs, Calgary Herald. — Photo: Aryn Toombs, Calgary Herald.

This month, Trevor Knowles, our Purple Cowboy endorsee on the Pro Rodeo Circuit, took home the top prize from the Calgary Stampede – his 4th win in Calgary since 2009! He’s the only competitor since 1970 to win four times in the same event.

“Being on that stage never gets old, that’s for sure,” Knowles said after being handed the giant $100,000 check before the crowd.

Even with the money he earned in Calgary, Trevor stays humble. “The bulldoggers are the greatest best bunch of guys you could ask for, so there’s a lot I’ve taken away from rodeo. A gold buckle would be nice, but it isn’t everything to me,” said Trevor in the Calgary Sun.

Read the full story from the Calgary Sun.

Trevor’s Update from the Rodeo Circuit

March 16, 2015March 16, 2015wsbrandsites

We’re proud to share that Trevor Knowles, our Purple Cowboy endorsee on the PRCA circuit, finished sixth in the world in steer wrestling in 2014. He averaged 10th place during the 2014 Wrangler National Finals Rodeo in December, placed in four rounds and won $42,602.

He’s had a busy start to 2015! In January, Trevor competed in the Denver Stock Show and Rodeo, tieing with Tyler Pearson, of Louisville, Miss., and brought home $1,177. Then it was on to the Fort Worth Stock Show in February where he took home another $2,362.

He’s working his way back up the standings, with his current winnings at $9,716. We’re looking forward to cheering him the whole way through – way to ride Trevor!

He’ll be sharing his experiences and stories from the 2015 rodeo trail with us. We’ll be posting his stories here on our blog and over on our Facebook Page. Make sure you’re signed up for our newsletter so you don’t miss a word!

And don’t forget – when you sign up for our Purple Cowboy newsletter, you’re entered into the Gold Buckle Challenge for a chance to win two tickets to watch Trevor compete in the 2015 Wrangler National Finals Rodeo in December.

Enter to Win Tickets to the Wrangler NFR!

February 17, 2015February 18, 2015chelsea

Boots, spurs, and horse trailers… cowboys are taking over Las Vegas again this December! Why? The Wrangler National Finals Rodeo is riding into town again, December 3-12, 2015.

As a fan of Purple Cowboy, you have a chance to enter to win tickets to the rodeo of the year. The Gold Buckle Challenge is back!

“How do I win?” you ask. Well, it’s easier than you think. Simply subscribe to the Purple Cowboy newsletter where we dole out the latest news, recipes, wine pairings and more about the Purple Cowboy wines, the official wine of the Professional Rodeo Cowboys Association (PRCA).

Ready to go? Those NFR tickets sell out quicker than you can say “Purple Cowboy,” but we can get you there in style. Our Gold Buckle Challenge winner will get some of the best seats at the NFR and your airfare and lodging are covered courtesy of Purple Cowboy Wines.

Already subscribed to the newsletter? Great! You will be automatically entered in the Challenge. We wish you the best of luck! The Challenge continues until October 1st, 2015 when we randomly draw a winner for the sweepstakes.

You can read the official contest rules here.